- Earn certifications: Completing these courses provides valuable credentials to add to your resume and validate your skills.
- Understand the landscape: Familiarize yourself with the basics of the digital marketing world by reading blogs and watching introductory videos.
2. Gain practical experience
- Build a portfolio: Create your own blog, manage a social media account, or volunteer to handle digital marketing for a local business or non-profit to build a portfolio of real-world projects.
- Develop transferable skills: Look for opportunities to use skills from previous jobs, such as writing, communication, or social media management, to your advantage.
- Learn from examples: Study the marketing strategies of successful brands to understand how they achieve their results.